HOYTS cinemas offer free copy of World of Warcraft game for Warcraft moviegoers

For all you World of Warcraft nerds, this one’s for you! Blizzard Entertainment and HOYTS announced yesterday that they will be giving away free digital copies of the multi-player game World of Warcraft for people who buy a ticket through HOYTS cinemas for the film Warcraft. This promotion is to celebrate the release of the film title hitting Australian and New Zealand cinemas on June 16.

“A whole new audience will experience the war between the Alliance and the Horde when the Warcraft movie hits theaters,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re excited to give HOYTS moviegoers a chance to participate in that conflict firsthand and explore Azeroth for themselves after seeing it on the big screen.”

Furthermore, World of Warcraft players around the world will be able to celebrate the movie’s release by customising their in-game weapons with four looks inspired from the movie. These weapons include the ornate sword and shield carried by soldiers of the Alliance, a massive and menacing Horde axe, and the staff of the fel-twisted orc warlock Gul’dan. Players who log in to the game between May 25 and August 1 will automatically receive this free set of cosmetic gear to permanently add to their collection.

Find out more about World of Warcraft and this promotion at www.warcraft.com/movie.